With close to 70 billion impressions flowing in daily as a result of open advertisement exchanges, publishers have entry to a bigger pool of purchasers and broader publicity.
This method is automated, allowing for advertisers to immediately ascertain the amount They're prepared to fork out for each impression and choose whether or not to purchase it. The outcome for the seller is bigger General income as competition drives prices up and more potential buyers enter the marketplace.
买方可针对每一次展示,使用自己专有的数据、优化方法和广告投放 技术来对所需的广告资源进行出价,同时可以只选择自己想要覆盖的网站、受众群体 或特定的广告空间类型来进行竞价并投放广告。
Stay in whole control of your price range Get recommendations, come to a decision your monthly price range, and change Anytime. Google technological know-how helps you measure outcomes and make the most of one's advertisement devote.
Traditional advertising methods aren't more than enough to Obtain your mobile activity discovered On this crowded sector. Consider mobile activity guerrilla advertising and marketing.
While you can run a great more info deal of A/B tests and at some point determine it out, it’s a lot better to hone in on just one or two prospects with the best probable immediately. Additionally, It's important to know the ideal questions to inquire to be able to really know what to check.
Furthermore, advert exchanges can give prospective buyers the ability to use manufacturer safety mechanisms and get to an viewers across many publishers and formats. Consumers might also measure functionality to raised comprehend which publishers or articles types are leading to most well-liked results.
Presents Superior viewers segmentation abilities to make sure the correct concept reaches the appropriate customer
There are plenty of advert exchanges out there that provide various verticals and GEOs — all with various requirements for signing up for.
Amazon’s ad exchange gives entry to top quality inventory and Sophisticated targeting selections, leveraging Amazon’s considerable facts.
买方可以控制在哪里展示自己的广告,在哪里不展示 自己的广告;还可以使用频次上限、投放速度和其他功能来精确地控制广告的投放。
广告交易平台的分类比较简单，目前国外比较常见的是剩余流量广告交易平台和私有交易平台，其不同点主要在于流量来源以及广告主的控制力度上，不排除未来还有新广告交易平台形式出现。
Google AdX is invite only. If you don’t receive an invite, you may question your Google account manager to evaluation your web site. To be a least, you’ll want:
Any time a customer visits a publisher’s webpage, the customer’s facts is collected by using cookies, which happen to be then utilized by the ad exchange to pick out one of the most pertinent bidders.